I am a woman in a man’s world. I attend business meetings constantly. As I type this, I am in a conference with only three other women in the room. You know what I’ve learned? Men just aren’t that different. They secretly enjoy pampering (I even did some research on this).
An increasing number of men are swapping their football cleats for bathrobes in a bid to look and feel good. Can we blame them?
Man-pering (or man pampering, as it’s otherwise known) is becoming a focus for men whose busy lifestyles are driving them to distraction – and then to the spa…
A new breed of men dubbed ‘Spa-rtans’ have been identified in a beauty report that, statistically speaking, proves something we knew all along – men love a spa day as much as any woman.
The study found that out of those surveyed, almost two-thirds of men have visited a spa (by choice) in the last 12 months to make use of the facilities and treatments.
More astonishingly, nearly a third (28 percent) of guys said they would choose a spa day over watching a sports match or going to the bar with friends.
Why might this be?
Chris Perrett, the Partnerships Manager at spaguide.co.uk who conducted the research, says that “[s]haring parental duties, juggling demanding work schedules, commuting long distances as well as being the ‘man of the house’ means many men are grateful for a haven they can go to that allows them to simply relax and enjoy some downtime in a peaceful environment.”
Undeniably, there’s still a stigma hanging over the world of men and spa treatments, but the metrosexual tag is no longer something to be scoffed at because it’s on its way to becoming a badge of honor.
Hair removal, facials, sports massages, sauna, and steam sessions appear to be the most popular treatments enjoyed by today’s modern man, according to the study. These are closely followed by hydrotherapy treatments, manicures, pedicures, microdermabrasion treatments, anti-wrinkle treatments, and body wraps.
These men enjoy looking as good as they possibly can. So men – here’s a direct invitation into MY world.